Brand & Digital Strategy

About Meaghan

Meaghan has a strong passion for marketing and digital media strategy. A recent Queen’s grad, she holds a Bachelor of Arts degree with a Major in Political Studies. Meaghan was the Executive Co-Director of Project Red at Queen’s, a student run group benefitting the Heart and Stroke Foundation. Project Red introduced Meaghan into event planning and social media marketing for various fundraisers and events the group organized.

Through supporting charitable organizations such as the Heart and Stroke Foundation, Carley’s Angels, and the Princess Margaret Cancer Foundation, she has developed a significant interest in the digital world. Being exposed to various digital strategies and opportunities in her professional work and extracurricular activities, she is excited to take the next step in the digital media world with the MDM program.

Project Abstract

Meaghan's project investigates the effectiveness of how a mobile app integrating augmented reality and GPS technology can influence crowd behaviour in the themed entertainment industry. In partnership with Dr. Ali Asgary, Associate Professor, ADERSIM, at York University, the study was conducted on the AnyLogic Simulation system to measure how Disney characters can act as a crowd mitigation tool to influence crowd movements throughout the Magic Kingdom. Using data to represent park entrance rates, attraction duration, and wait times, the study was able to capture the level of influence Disney characters had on park guest’s movements throughout their visit. This simulation reveals that Disney characters have the ability to influence crowd behaviour with a probability rate of 30%. This data supports the view that the proposed mobile app will act as an effective crowd mitigation tool and can strategically influence crowd migration throughout the Magic Kingdom.

Meaghan in 3 words

Passionate, innovative, self-starter.

First thing Meaghan wants to do after she graduates

Travel and explore future career dreams. 

Meaghan's dream job

Innovator and imagineer.