Brand & Graphic Communications

About Ryan

Ryan was born and raised in Hamilton, Ontario and graduated from McMaster University with an Honours Bachelor of Art in Communications Studies. With a keen interest in many things Digital Media, Ryan experimented with coding and design software as he was growing up, giving him a unique skill set that he finds he now often uses. As the Program Coordinator at McMaster University for their "That's a Great Idea" Program (TGI), a suggestion program that welcomed ideas on enhancing the University, he was also able to utilize his media skills in creating various print and promotional material that focused on marketing the TGI brand across the University and the surrounding community.

In his spare time, Ryan is building up his multilingual side, with an established fluency in Filipino (Tagalog). He is currently studying Mandarin (中文)and Korean(한국어) in order to pursue a career in Brand Communications and Management on a more international level.

Project Abstract

Social Media can act as an invaluable tool that businesses can use as a means of reaching out and engaging with current and potential customers. Instagram, a Social Network Service known for its predominance as a photo-and-video focused sharing platform, is often used and even presented by the company as a tool to drive awareness about a business and pique interest in the products or services that they offer to its over 700 million users. However, this particular platform is being employed as more than just an advertising and marketing agent outside of Canada and the USA; in particular, Instagram in South Korea has transformed into an even more multifaceted experience, from being used as an product catalogue for retail startups to operating as a mobile online marketplace where direct transactional exchange occurs.

While Social Media platforms are continually being modified to suit the behaviours and attitudes of this technologically advancing world, Instagram has evolved into a more dynamic online forum for commercial exchange, further expanding the capacities of Social Commerce. This major research paper engages in qualitative observations on how Instagram is being utilized in South Korea for the purposes of marketing, advertising and mobile commerce. Furthermore, several best practices are outlined on how Instagram can be organized for businesses, particularly startup companies, through the use of case studies on current South Korean companies.

Ryan in 3 words

Funny. Driven. Loyal.

First thing Ryan wants to do after he graduates

Travel and Instagram all the food I encounter

Ryan's dream job

The dream job is to manage the brand communications for a luxury retailer company. The dream aspiration is to open my own restaurant!