Augmented Reality & Exhibition Design

About Steven

Upon graduating from the Sheridan College Media Arts program, Steve worked as an art director at Leo Burnett, leading integrated media projects for clients such as Kelloggs, Procter & Gamble, Four Seasons, Visa and Disney. With that experience, he co-founded Magic Pony, a Toronto-based creative venue hybrid composed of a retail environment, exhibition space, e-commerce site, book publishing and educational program. Magic Pony's mission was and continues to be to inspire other creative-minded individuals to engage with the art & design that exists all around us. He created cultural events in collaboration with the AGO, Luminato Festival, Harbourfront Centre, Nuit Blanche, The Drake Hotel, Make a Wish Foundation, Toronto Tourism and Design Exchange. He also teaches 4th year Entrepreneurship for graduating creatives within OCADU's Design Faculty

Project Abstract

Is Live Action Role-Play the future of immersive entertainment? Theme Parks and Live Action Role-Play represent liminal spaces that immerse participants within a fictional narrative and alter perception of their internal and external worlds. These environments share a form of ritual that explicitly follow three phases: first, a departure from the mundane world with thorough separation; second, an entrance into an in-between state called liminality; and finally a return to the reality with an incorporation of the transformative experience. In exploration I have prototyped a digitally-enhanced physical object that functions as a manual tool in this participatory liminal space. The device supports participants’ imagination within immersive environments, providing agency over their experience and actively allowing expression of unprescribed roles central to the tangible narrative.

Steven in 3 words

Kid At Heart.

First thing Steven wants to do after he graduates

Thank my Mom for everything.

Steven's dream job

Going back in time to 1998 and working on the Lord of the Rings trilogy.